the specialist, the person who has everything neatly in order that can’t be rearranged. Because we’re moving through a time of intense transition, and that brings in McLuhan’s mind an evaluation synergy: create a fusion where elements that were previously set in their geography suddenly find themselves on a new map and knowledge itself is being remapped by virtue of the changing information explosion in technology. Probably you are aware that supposedly information will double in 10 years where it previously doubled in 30 years prior to that. And so it’s almost impossible to keep track. Can anyone really map the changes in the categories of knowledge at this point? Can anyone